{"product_id":"dna-motoring-center-console-cup-holder-organizer-for-2010-2015-toyota-prius-abs-insert-with-removable-silicone-mats","title":"DNA MOTORING Centre Console Cup Holder Organiser for 2010-2015 Toyota Prius — ABS Insert with Removable Silicone Mats","description":"\u003cp\u003e\u003cstrong\u003eThe DNA MOTORING center console cup holder organizer is a direct-fit, removable storage insert designed to replace the factory bin in 2010–2015 Toyota Prius models for tidier storage and added cup holders.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSwap a loose, cluttered console for an orderly, OEM-style storage box that maximizes usable space and keeps small items within reach. This replacement piece is molded from durable ABS plastic to match the factory contours, snaps into the center console area for a secure feel, and includes removable silicone mats so cups and valuables stay put and are easy to clean.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this organizer improve everyday use of the Prius center console?\u003c\/h3\u003e\n\u003cp\u003eInstead of rummaging inside a deep, unstructured bin, the DNA MOTORING insert creates separate zones for drinks, coins, and gadgets. The cup holders prevent spills while the storage compartments keep phones and keys accessible.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo integrated cup holder openings sized for common travel mugs.\u003c\/li\u003e\n  \u003cli\u003eShallow trays for coins, cards, or parking passes.\u003c\/li\u003e\n  \u003cli\u003eRemovable silicone liners cushion items and clean quickly.\u003c\/li\u003e\n  \u003cli\u003eExact-fit dimensions follow factory console geometry for a secure fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this fit my Toyota Prius and how easy is it to install?\u003c\/h3\u003e\n\u003cp\u003eThis model is built specifically for Toyota Prius vehicles from 2010 through 2015 and is designed as a direct replacement for the factory center console bin. Installation involves seating the insert into the console opening; no trimming is required, though professional help is recommended if you prefer expert fitment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatibility: Toyota Prius model years 2010–2015 only.\u003c\/li\u003e\n  \u003cli\u003eDirect replacement — engineered to match original mounting points.\u003c\/li\u003e\n  \u003cli\u003eSimple insertion; no adhesives or permanent modifications needed.\u003c\/li\u003e\n  \u003cli\u003eInstruction manual not included; professional installation suggested for precise alignment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat materials and features make this a practical upgrade?\u003c\/h3\u003e\n\u003cp\u003eConstructed from high-quality ABS plastic, the DNA MOTORING insert resists daily wear while maintaining a factory-look finish. The removable silicone mats reduce rattling, keep items stable during driving, and lift out for quick rinsing or wiping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDurable ABS plastic resists scuffs and UV fading.\u003c\/li\u003e\n  \u003cli\u003eSilicone mats are non-slip, washable, and removable.\u003c\/li\u003e\n  \u003cli\u003eOEM-style texture and color blend with interior trim.\u003c\/li\u003e\n  \u003cli\u003eOpen storage layout optimizes space without bulk.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this organizer affect cabin appearance and resale value?\u003c\/h3\u003e\n\u003cp\u003eReplacing a worn or missing console insert with a neat, factory-styled part refreshes the cabin’s look and suggests better care to future buyers. A tidy interior can help maintain perceived vehicle value by reducing the appearance of neglect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFactory-matched styling integrates seamlessly with the stock interior.\u003c\/li\u003e\n  \u003cli\u003eNeater storage reduces clutter and visible wear on original surfaces.\u003c\/li\u003e\n  \u003cli\u003eQuick, reversible upgrade that preserves original components if removed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The DNA MOTORING center console cup holder organizer is ideal for Prius owners (2010–2015) who want a tidy, OEM-style storage solution that adds secure cup holders and practical compartments. It’s suited to daily commuters, rideshare drivers, and anyone who wants easier access to small items without permanent modifications. If you need precise fitment and quick-clean convenience while maintaining a factory look, this insert provides a straightforward upgrade.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this fit my Prius model year?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the DNA MOTORING organizer is made to fit Toyota Prius models from 2010 through 2015 only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I remove the silicone mats to clean them?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the silicone mats are removable and washable for quick maintenance and spill cleanup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"DNA MOTORING","offers":[{"title":"Default Title","offer_id":55163306049879,"sku":"B07RL4J199","price":32.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1050\/1524\/7191\/files\/dna-motoring-center-console-front-view.jpg?v=1790343188","url":"https:\/\/britishgarage.co.uk\/products\/dna-motoring-center-console-cup-holder-organizer-for-2010-2015-toyota-prius-abs-insert-with-removable-silicone-mats","provider":"British Garage","version":"1.0","type":"link"}